NEW YEAR BEGINS WITH NEW PERSONAL INFORMATION PROTECTION LAW IN MARYLAND

Effective January 1, 2008, all Maryland businesses – both for-profit or not-for-profit – will be obliged to ensure that personal information of Maryland residents in their possession and the possession of third-party vendors is adequately protected. The law will also require that individuals be notified of a breach of security jeopardizing their personal information.

Although an amendment to the Maryland Consumer Protection Act, the Maryland Personal Information Protection Act imposes obligations on businesses that extend beyond the customer/business context. The law also protects personal information that companies maintain on any Maryland resident, which means it includes applicants and employees. (Note that this E-lert does not address the consumer protection aspects of the law, which principally regulate the manner in which customer information is destroyed.)

What is “Personal Information” Under the Law?

For purposes of this law, “personal information” is defined as non-redacted/non-encrypted information consisting of an individual’s first name or initial and last name combined with any of the following (1) social security number; (2) driver’s license number; (3) financial account number; or (4) taxpayer ID number.

What Businesses Are Covered?

The law applies to any “sole proprietorship, partnership, corporation, association, or any other business entity, whether or not organized to operate at a profit.” Thus, any and all entities operating in Maryland must comply with the law.

What Obligations Does the Law Impose on Businesses?


1. Implement And Maintain Security Measures: Businesses must implement and maintain reasonable security measures to protect personal information from unauthorized access, use, modification, and disclosure. Later (for contracts entered into on or after January 1, 2009) companies will be obliged to ensure that contracts with non-affiliated third parties (such as payroll services, background check firms, accountants, and the like) implement and maintain reasonable security measures for the personal information that they receive from the companies. The law does not define what is “reasonable” but states that the measures should be appropriate to the nature of the information and the nature/size of the operation.

2. Obligations When A Security Breach Is Suspected: Businesses that maintain computerized data that includes personal information must, upon discovery of a security breach or receipt of information that a breach has occurred, conduct a “good faith” and “reasonable and prompt” investigation. If a breach is discovered that has lead to misuse of personal information or is reasonably likely to lead to such misuse, individuals must be notified of the breach. If the company’s investigation concludes that no breach occurred, it must maintain the records that support its determination for three years.

3. Manner Of Notice To Individuals In The Event Of A Breach Of Security: Notice is to be given to affected individuals “as soon as practicable” after the breach is confirmed. However, the notification may be delayed if a law enforcement agency determines that the notification would impede a criminal investigation or jeopardize homeland security or if the company needs time to determine the scope of the breach, identify the individuals impacted, or restore the integrity of its system. The law also identifies several modes of delivery for the notification, including written notice, electronic notice, posting on the company’s web site and other forms. The mode depends on factors such as numbers of persons impacted, how individuals generally authorize the company to communicate with them, the cost of notification, and the like.

4. Enforcement And Remedies: The law is subject to the enforcement and penalty provisions of the Consumer Protection Act. This includes potential civil and criminal penalties but, more significantly, provides an action for damages in court by an individual to recover for whatever injury or loss was caused by the prohibited act as well as attorneys’ fees in the court’s discretion. (The Consumer Protection Act also authorizes the court to award the prevailing business its attorneys’ fees if the court determines the action was frivolous.)

What Actions Should Businesses Take To Comply?

Companies should take measures to assess the adequacy of their security of personal data, including the security of personnel files and electronic personnel data. This may require an audit of business procedures and may also require that managers and others who have access to personal data receive training. Because what is “reasonable” is undefined by the law and likely will only be scrutinized in an enforcement action, time and money spent in compliance now may be well worth the expense if a lawsuit is filed. The days of the unlocked file cabinet containing employment applications and personnel folders should be long gone by now.

Companies should also consider what actions would be taken (and by whom) if breaches of the company’s various systems were to be discovered. Establishing action plans will help the company conduct the “reasonable and prompt” investigation required by the law in the event of a breach.

Finally, in anticipation of January 1, 2009, businesses should begin to demand that vendors who receive applicant or employee personal information confirm that they have systems in place to ensure the security of the personal information supplied to them by the company.



Shawe Rosenthal, LLP provides this publication for informational purposes, and it should not be construed or relied upon as legal advice. You should contact your Shawe Rosenthal, LLP lawyer to discuss any questions that you may have concerning your own situation.

 

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